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Welcome to the monthly edition of AV_Buzz — a collection of curated news you can use from InGear.

TIP OF THE MONTH

What is the value of a third-party product review?

Getting attention for a specific product — either in a review or a published case study — is invaluable. For B2C clients especially, a favorable review from a reputable source (website, blog or print publication), not only validates the time and effort involved in bringing a product to market, but it also becomes one of the most effective tools a client can use to build brand awareness, drive website traffic, and ultimately boost product sales. For instance, reprints of full reviews can be used as tradeshow handouts and pull-quotes can be incorporated in ads and on micro site copy, just as the sales team can utilize excerpts in pitches, not to mention spreading the word by generating social media buzz. Well-written reviews from industry press are worth their weight in gold; yet it is also important to understand the impact a negative review can bring. So, before you send a product out for review do your due diligence — research, select the right reviewer and know his or her style, likes and dislikes. Check out our reviews section below for some examples.

HOT NEWS

AS SEEN IN
AV Network

Revolabs Wired
Gooseneck Microphonesmore

AS SEEN IN
Technologies for Worship

Gear: BenQ SU917
Colorific Projectormore

AS SEEN IN
Home Theater Review

RTI Now Shipping
Next-Generation T3x
Remote Controlmore

AS SEEN IN
Architect

Ten of Our Favorite Products
from ICFF 2015 — Infinito, QisDesign
more

IN THE NEWS

Case Study:
Sports Video Group
Buffalo Bills Complete
Top-to-Bottom Tech
Overhaul at Ralph Wilson
Stadium with VITECmore

Feature Contribution:
Installation

The rise of VoIP:
opportunities for integrators. Includes commentary
from Biamp Systems and Revolabsmore

Thought Leadership
Article: Commercial Integrator
Leveraging the Digital Workplace with Enterprise Visual Communications
By X2O Media’s
Maria Porcomore

Interview: AV
NOT IF, BUT HOW
AND WHEN

A look at collaborative communications: “The real growth could be in virtual meeting rooms and so-called huddle rooms,” says Pexip marketer, Anders Lokke more

PRODUCT REVIEWS

Tom’s Hardware gives the BenQ XL2420G G-Sync gaming monitor a '2015
Editor Approved' nod: "The BenQ XL2420G delivers everything a hardcore
gamer could wish
for." more

Gamecrate tests the newest BenQ FreeSync gaming
monitor, the XL2730Z:
"The BenQ XL2730Z is an impressive specimen of a gaming monitor."more

Sound & Vision reviews the BenQ HT1075 projector:
"You wouldn't expect the
type of performance this
BenQ delivers for the price,
but it will impress even a
fussy videophile and blow
away the newbie." more

Secrets of Home Theater
& Hi Fidelity's
impressions
on the BenQ HC1200
DLP 3D projector: "I've
been impressed with
BenQ's other DLPs and this one is no exception; highly recommended.more

AWARD WINNERS

CE Pro Quest for Quality

RTI Receives Gold Award for Industry-Leading Training Programs

SVI Trade Awards

RTI’s KX7 Takes a
Silver Award
for Best Wired
Control Device

InfoComm Rental &
Staging New Product
Awards
BenQ is a Finalist:

Best Video Projection Product
/10K Lumen or Less
— PU9730
Best LED or LED/LCD Product — RP840G
Best Digital Signage Product — Dual-Sided Display

Click to Vote

2015 InfoComm Awards Volunteer of the Year

Congratulations to
Ron Camden,
Vice President of
Global Sales,
Biamp Systems

EVENT SPOTLIGHT

Maximize your media exposure at any upcoming event! Ensure coverage by key industry publications by scheduling one-on-one press briefings, as well as taking advantage of video interviews, speaking participation, and more. Contact Veronica@ingearpr.com for more information.

InfoComm 2015

Orlando, Fla.
June 13-19

more

Women in CE
Fourth Annual Career
Enhancement Forum

"Find Your Voice,
Own Your Career"
June 23, NYC

Click to buy a ticket.

CE Week

NYC
June 24-25

more

 

 


AV_Buzz Highlights is the monthly edition of the @AV_Buzz Twitter feed, sponsored by InGear. To learn more about how we're helping our clients stand out from the crowd, please email Veronica Esbona, President, at veronica@ingearpr.com, or call +1 954-392-6990. Visit InGear on the Web at www.ingearpr.com.

Media Relations · Content Marketing · Social Media Strategy · Brand Development

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