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Welcome to the monthly edition of AV_Buzz — a collection of curated news you can use from InGear.

TIP OF THE MONTH

Why Thought Leadership is Key to Your Content Marketing Strategy

Content marketing consists of several pieces, one of the most important of them being thought leadership. Whether in the form of a contributed article, blog post, or speaking session at an industry event, thought leadership provides an opportunity to establish a brand's authority and expertise among its customers and peers. Simply put, thought leadership answers questions that customers are asking and addresses timely issues the industry is facing. By interacting and providing thought-provoking subject matter, the brand inherently becomes a part of the discussion, making a lasting connection with potential customers more meaningful than can be accomplished by simply pushing a product at them. Check out our In the News section below for some examples by our clients.

HOT NEWS

AS SEEN IN
rAVe On Demand

Revolabs FLX UC 1500
IP & USB Conference
Phonemore

AS SEEN IN
Systems Contractor News

Technology: VITEC
MGW Acemore

AS SEEN IN
TWICE

Aurora Multimedia Signs Strategic Partnership
With Icron Technologiesmore

AS SEEN IN
InAVate

GPA names Pexip
as 2015 Global Excellence Award
Winner more

IN THE NEWS

Article:
Health Facilities Magazine
Advances in digital
signage technology
with X2O Mediamore

Case Study: CE Pro
Neat-O column features
RTI installation for
Buffalo Wild Wings
more

Open Mic: SVC
Biamp's Stephen
Patterson describes The Brains Behind Smart Buildings more

Article: AV Network
How Companies are Using Innovative Video to Engage Employees more

VIDEO INTERVIEWS

Pexip discusses full
branding across any
platform and any device in virtual meetings more

Aurora Multimedia
introduces IPX line of
products featuring IPBaseT technology more

VITEC displays MGW ACE 
HEVC Encoder and MGW 
D265 Portable HEVC and 
H.264 IP Decoder more

Revolabs
showcases line of wired microphones more

AWARD WINNERS

SCN Installation
Products Awards

Most Innovative Audio Processing: Biamp
Systems — TesiraFORTÉ

Commercial Integrator
BEST Awards

Audio Conferencing
Solutions: Biamp Systems —  TesiraFORTÉ

Digital Signage Software:
X2O Media — X2O
Platform with Connected Desktop App

Video Distribution Systems: Aurora Multimedia — V-Tune Pro 4K

AV Technology’s
InfoComm 2015 Best of Show Awards

Pexip — Infinity

Revolabs — FLX UC 1500
IP & USB
Conference Phone

Sound & Video
Contractor's
InfoComm 2015 Best of Show Awards

Aurora Multimedia — 
IPX-TCW3 IPBaseT
Wall Plate Transceiver

BenQ America Corp — 
DH551F Dual-Sided
Digital Signage Panel

EVENT SPOTLIGHT

Maximize your media exposure at any upcoming event! Ensure coverage by key industry publications by scheduling one-on-one press briefings, as well as taking advantage of video interviews, speaking participation, and more. Contact Veronica@ingearpr.com for more information.


AV_Buzz Highlights is the monthly edition of the @AV_Buzz Twitter feed, sponsored by InGear. To learn more about how we're helping our clients stand out from the crowd, please email Veronica Esbona, President, at veronica@ingearpr.com, or call +1 954-392-6990. Visit InGear on the Web at www.ingearpr.com.

Media Relations · Content Marketing · Social Media Strategy · Brand Development

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