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Welcome to the monthly edition of AV_Buzz — a collection of curated news you can use from InGear.

TIP OF THE MONTH

Fail to Plan, Plan to Fail

Fall is here! There’s a lot to look forward to, like the changing of the leaves, crisp air, comfy sweatshirts, and the latest in scarf fashion (for some of you, not for us Floridians). In our world, Q4 is a time to start evaluating how our marketing initiatives have performed throughout the year.

  • Did we reach the influencers we set out to?
  • Did we help our clients build brand awareness with key audiences?
  • Did social media engagement grow, and was it effective?
  • Were we able to successfully launch new products?
  • Did we engage with the media in a meaningful way?

Addressing the effectiveness of our strategies is key to showing value to our clients. But more importantly, now is the time to plan for 2016 and beyond. Strategic planning is a necessity, and giving yourself ample time to plan, align, and execute will ensure that no key objective is overlooked. Year-end means that, as a marketer, you need to plan budgets, content calendars, future campaigns, product roadmaps, events, key messaging, and more to make sure you can support your entire organization, grow, and beat the competition. Get InGear!

HOT NEWS

As Seen In Broadcasting & Cable
VITEC Introduces First Portable HEVC
Encode/Decode Solution to European Market at IBC2015 more

As Seen in TWICE
BenQ Releases Creative
Class Monitor for
Photography Lovers more

As Seen In Hidden Wires
RTI Outfits Lone Survivor Foundation Project With Custom Control System 
more

As Seen In Technology Integrator
Pro Control to Highlight
Latest Programming
Software and New Two-Way Drivers at CEDIA EXPO 2015 more

IN THE NEWS

Government Video
Case Study:
AV Enhances the Museum Experience at the Udvar-Hazy Center, Featuring Biamp Systems
more

KITPLUS
Technology Update:
VITEC Solutions at IBC 2015
more

Residential Systems
CEDIA Sneak Peeks:
Don’t Miss RTI’s Control Solutions more

Men’s Health
Article:
Light’Em Up! Today’s Projectors are Smart, Compact, and More Versatile Than Ever
more

AWARDS

NewBay Media
IBC Best of Show
TVBEurope 2015
VITEC MGW ACE Codec
more

Projector Reviews
2015 Best In Class - Home Theater Projectors
BenQ: Best Projector Under $1000 more

PC Mag
Product Review
BenQ XL2730Z: Editors’ Choice
more

Tom’s Hardware
Product Review

BenQ XR3501 35-Inch
Curved Monitor: 2015
Editor Approved
more

PRODUCT REVIEWS

Sound & Video Contractor
Peer Review:
Revolabs FLXUC1000 IP &
USB Conference Phone
more

PC Gamer
Product Review:
BenQ XL2730Z FreeSync Monitor more

Examiner
Product Review:
BenQ treVolo Electrostatic Bluetooth Speaker more

Solidsmack
Influencer Review:
BenQ 32" 4K UHD BL3201PH Monitor more

EVENT SPOTLIGHT

Maximize your media exposure at any upcoming event! Ensure coverage by key industry publications by scheduling one-on-one press briefings, as well as taking advantage of video interviews, speaking participation, and more. Contact veronica@ingearpr.com for more information.

Luxury Technology Show 2015
Sept. 30, Los Angeles
Attend the event and check
out BenQ’s treVolo portable electrostatic Bluetooth
speaker more

CEDIA EXPO 2015
Oct. 14-17, Dallas
InGear will be at
CEDIA EXPO in full swing.
If you’d like to meet with
us for a free consultation, please let us know more

Women In CE CEDIA EXPO 2015 Breakfast Event
Oct. 16 at 7:30 a.m.
Kay Bailey Hutchison Dallas Convention Center
Ballrooms C1 & C2
Don’t miss it! more

LDI 2015
Oct. 19-25, Las Vegas
Visit LynTec at Booth 863
more


AV_Buzz Highlights is the monthly edition of the @AV_Buzz Twitter feed, sponsored by InGear. To learn more about how we're helping our clients stand out from the crowd, please email Veronica Esbona, President, at veronica@ingearpr.com, or call +1 954-392-6990. Visit InGear on the Web at www.ingearpr.com.

Media Relations · Content Marketing · Social Media Strategy · Brand Development

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