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Welcome to the monthly edition of AV_Buzz — a collection of curated news you can use from InGear.




TIP OF THE MONTH

Let it Stream, Let it Stream, Let it Stream!

For MarCom professionals, 2016 will be “The Year of the Live Video Stream.” Growing exponentially in popularity, live videos are fast, engaging, and often free via easy-to-use applications such as Periscope, Vine, and Meerkat. Even Facebook has recently added this feature.

So how can live video work for you? Let’s say your sales rep is conducting a demo of your latest and greatest product at a tradeshow. By streaming the demo to potential customers who are unable to attend in person, you can increase its impact. Remote viewers can even participate in real time via the Periscope app, posting comments and questions that appear onscreen for the sales rep to answer.

Video streaming should be considered an indispensable element to any successful 2016 marketing plan. After all, it’s the companies that take advantage of these applications that are able to create and disseminate marketing messages quickly, thus capturing new business faster and more efficiently than their competitors.

IN THE NEWS

AV Technology
Revolabs Remedies
Everyday Audio Problems 
more

ProAudio Central
Case Study: VITEC IP
Solution Bridges Twin
Tucson Campuses more

Tom's Hardware
Chris Eberle Tests the New BenQ SW2700PT Photography Monitor and Gives It a Tom’s Editors’ Choice Award. more

Streaming Media
Testing the Vitec MGW Ace
and MGW D265more

INDUSTRY THOUGHT LEADERS

AV Magazine
Revolabs Talks Team Collaborationmore

SCN
Middle Atlantic Tells a
Tech Talemore

Sound & Video Contractor
LynTec Releases White Paper on Distribution Transformer Regulationsmore

AV Technology
Biamp Drills Down the State of UC&Cmore

PRODUCT WINS & HIGHLIGHTS

Twice
Revolabs' FLX UC 1500
Named 2015 CRN Product
of the Yearmore

Commercial Integrator
Biamp’s TesiraFORTÉ Wins Impact Product of the Year
more

Sound & Video Contractor
X2O Join Featured in Digital Signage Product Showcase
more

Residential Systems
RTI End-of-Year Essentials
more

STOCKING STUFFERS

Electronic House
RTI and Pro Control: Remote Controls En Vogue Once
Againmore

The Washington Post
Gadget Guide Features the BenQ HT1075more

The Red Bulletin
A BenQ treVolo for Christmas
more

Sound & Vision
BenQ’s treVolo is a Top Pick
more

 

AV_Buzz Highlights is the monthly edition of the @AV_Buzz Twitter feed, sponsored by InGear. To learn more about how we're helping our clients stand out from the crowd, please email InGear President, Veronica Esbona, at  veronica@ingearpr.com, or call +1 954-392-6990. Visit InGear on the Web at www.ingearpr.com.

Media Relations • Content Marketing • Social Media Strategy • Brand Development

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