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Welcome to the monthly edition of AV_Buzz — a collection of curated news you can use from InGear.

TIP OF THE MONTH

The Value of Interactive Content

In almost every industry, marcom professionals are starting to replace traditional, static written marketing content with interactive content tools to fully engage and communicate with their customers. Dynamic content such as online quizzes, polls, and videos are being used to grab viewers’ attention and challenge audiences with newsworthy and salient topics. So how can interactive marketing benefit your business? It can be used to keep users engaged and stimulate native branding.

For example, an interactive content platform called Apester allows anyone to easily and freely create, embed, and share interactive and related content items such as polls and quizzes — called a “VoicR” — in their marketing collateral in just a matter of seconds. Companies can then compile the results of the VoicRs and shape their products and messaging based on the responses and metrics delivered. This interactive content creation seems to be working. According to Apester's website, the Poll VoicR boasts an average click-through rate of 20 percent and improved shareability by 40 percent.

And the best part is that because many of these interactive content tools are free, even companies with limited marketing budgets now have the ability to reach targeted and highly engaged users, increase brand awareness, and hone their marketing message in a fun and interactive way — with the possibility of their branded content going viral.

IN THE NEWS

Residential Systems
RTI Explores New Developments in High-End Remote Controlsmore

Technology Integrator
Pete Baker Enters the
Corner Office to Talk
About The BIG Corp
more

InAVate
Revolabs Explains Why
Sound is Above Vision
more

CE Pro
Middle Atlantic Outlines
the Four Best Practices for Mounting Small Devices
more

INDUSTRY THOUGHT LEADERS

InBroadcast
VITEC Offers IP Solutions
for Internal Video Delivery
more

Technologies for Worship
LynTec Warns of Electrical Traps for New AVL
Installationsmore

scn
Revolabs Advises on the
Best Mic for Every
Environmentmore

No Jitter
Barco X2O Explains How a Visual Communications Platform Can Drive a New Level of Engagementmore

PRODUCT AWARDS AND HIGHLIGHTS

NSCA Excellence in
Product Innovation Award

Biamp Systems Oreno;
Revolabs Executive Elite
more

Sound & Vision
BenQ HT4050 is Selected
as Top Pickmore

Commercial Integrator
Biamp Unveils Devio Collaboration System
more

PC Mag
Product Review:
BenQ MW705more

UPCOMING EVENTS: COME SEE INGEAR AND OUR CLIENTS

ISC West
April 6-8
Las Vegas
more

2016 NAB Show
April 16-21
Las Vegas
more

InfoComm 2016
June 4-10
Las Vegas
more

 

AV_Buzz Highlights is the monthly edition of the @AV_Buzz Twitter feed, sponsored by InGear. To learn more about how we're helping our clients stand out from the crowd, please email InGear President, Veronica Esbona, at  veronica@ingearpr.com, or call +1 954-392-6990. Visit InGear on the Web at www.ingearpr.com.

Media Relations • Content Marketing • Social Media Strategy • Brand Development

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