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Welcome to the monthly edition of AV_Buzz — a collection of curated news you can use from InGear.

TIP OF THE MONTH

Four-Week Post-Show Challenge

While there is a “wow” factor to the big commercial tech at InfoComm, and the “I-want-that-in-my-house-right-now” factor of CEDIA, for me nothing stacks up against the fog machines, twirling lights, massive video walls, and the din of the thumping line arrays that is the three-day-long nightclub extravaganza of LDI. Where other tradeshows are creating an experience via what exhibitors are selling, LDI is a spectacular, real-time application of the technology and innovation that is the rental and staging industry.

It also comes four weeks before Thanksgiving, so the opportunity to capitalize on the post-show energy is limited. To ensure your message rises above the noise from LDI, try this four-week post-LDI challenge, before the tryptophan from turkey day kicks in.

  1. Week one — Identify your story. What was your big takeaway from the show? More leads, new ideas on emerging technology, an awesome product debut? Identify the one thing you want to be your post-show story, and write up an abstract.
  2. Week two — Pitch it. Every market has a dedicated press presence, and LDI covers quite a few. Whether your focus is live production, rental and staging, or houses of worship, there are magazines out there covering your market, and they are always looking for new material — especially closer to the holidays. Find a home for your story.
  3. Week three — Write the whole story. Then have it reviewed by someone you trust.
  4. Week four — Polish and submit. Be sure that the final draft is clear, concise, and ready for the world (plus an image wouldn’t hurt), and then submit to the editor.

If you’re not up for that challenge, you can always reach out to a dedicated Marcom agency. At InGear, we shine a light on our clients — getting their solutions in front of the press, targeting content to the thought leaders in the highly competitive verticals. We will be more than happy to help you meet this goal before, during, and after every show.

IN THE NEWS

Sound & Communications
BenQ Named Exclusive Enterprise Partner for
Google’s Jamboard
more

ProAudio-Central
Middle Atlantic Promotes Megan Knedler
more

CE Pro
RTI Has Audio Under Control… and Everything Else
more

Live Design
LynTec RPC Platform
Updates for LDI 2016
more

THOUGHT LEADERS

Residential Systems
iPoint Shares Five Steps to Stay Committed to Improving Your Business
more

Commercial Integrator
Revolabs Discusses the
Future of Networked Audio
more

TechDecisions
X2O Media Outlines Current Trends Shaping Enterprise Communications
more

SourceSecurity.com
Middle Atlantic Discusses Best Practices for Fine-Tuning Security Workstations
more

AWARD WINNERS

Projector Central
BenQ's HT2150ST Named
as Editor's Choice
more

AV Magazine
VITEC Wins AV Award
more

Streaming Media
VITEC Named to Streaming Media 100
more

Projector Reviews
BenQ SU931 Business Projector Earns Projector Reviews' Special Interest
Award
more

UPCOMING EVENTS

NAB Show New York
Nov. 9-10
New York City
more

CES
Jan. 5-8
Las Vegas
more

ISE 2017
Feb. 7-10
Amsterdam
more

 

AV_Buzz Highlights is the monthly edition of the @AV_Buzz Twitter feed, sponsored by InGear. To learn more about how we're helping our clients stand out from the crowd, please email InGear President, Veronica Esbona, at veronica@ingearpr.com, or call +1 954-392-6990. Visit InGear on the Web at www.ingearpr.com.

Media Relations • Content Marketing • Social Media Strategy • Brand Development

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