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Welcome to the monthly edition of AV_Buzz — a collection of curated news you can use from InGear.

TIP OF THE MONTH

Going Viral With a Plan

If a picture is worth a thousand words, how much is a video worth? Millions, if it goes viral. But is viral success determined by planning, or is it just a matter of luck? Luck certainly never hurts, but when posting a video there are some steps you can take to improve the chances of it going viral.

Shorter, High-quality Videos Prevail
You only have a small window of opportunity to grab a viewer’s attention, so keep your video to less than two minutes. Shorter videos shot in high quality attract the most views, likes, and comments.

Content Is King
If it isn’t interesting, it won’t last. Your audience is looking for up-to-date information, new and improved products, and more productive ways to work. The more interesting and informative your video content is, the more likely it will be shared.

Place Keywords in the Title and Description
Search engines can’t read video content, so it is up to you to include keywords typically used by your target audience in the video’s title, and in a short and dynamic description of the video.

Post Your Video on Monday or Tuesday
People are consuming more video and news content during the work week, and by posting your content early, you’re giving your audience a whole week to see your content and for it to gain momentum.

Make Your Video Easy to Share
Be certain the YouTube settings for your video allow for your viewers to easily comment, rate, and embed your video on their sites. At the same time, you should promote the video through your Facebook, Twitter, and other social network channels. Ask your employees to comment on the video as well. All of these promotion efforts will increase your video’s search engine rankings.

Resources:
- Brown, Mark E. 4 Tips for Making Your YouTube Videos Go Viral. Retrieved from TalentZoo.com/beneath-the-brand
- Cheng, Karen X. (13.07.13) Dancing YouTube Sensation Karen Cheng’s 10 Tips For Making Your Video Go Viral. Retrieved from Fast Company
- Pozin, Ilya (14.08.07) 6 Qualities To Make Your Videos Go Viral. Retrieved from Forbes

THOUGHT LEADERSHIP

Installation
Revolabs on the Evolution of Conferencing in Corporate
and Education
more

IABM
VITEC's Peer Jambor
Shares His Expectations
for NAB Show 2017
more

SCN
Brooks Swift Has Evolved
iPoint From a Project Management Solution to a
Full-Blown Platform
more

Convergent AV
The AV Pro Files: Biamp Systems' Jake Corlett
more

WINS AND REVIEWS

Verrex AV Insights
ISE 2017 Top 10

Biamp TesiraLUX and TesiraFORTE Dante
more

Display Lag
Editor's Choice

BenQ HT2150ST
more

NSCA
2017 Excellence in Product Innovation Award for
Ease of Customization

Middle Atlantic DC Power Distribution
more

CNET
Product Review

BenQ HT2050
more

HOT PRODUCTS

AV Network
Yamaha / Revolabs Debut
CS-700 Video Sound Collaboration System for Huddle Rooms
more

AV Technology
Middle Atlantic Supports the Tech Behind the Display
more

Residential Systems
Pro Control Adds Z-Wave Control and Lighting
more

Essential Install
Wisdom Audio Announces its Very First High-Resolution
In-Ceiling Loudspeaker
more

CLIENT NEWS

CEPro
RTI Hires Harvard MBA
as CEO
more

AV Magazine
Revolabs' Flexible Solution
for 1 Wimpole Street
more

Commercial Integrator
Middle Atlantic Helps Recreate Portland's Hollywood Theatre
at Oregon Airport
more

Systems Integration Asia
ISE: RTI Celebrates 25th Anniversary With New
Solutions
more

PODCASTS AND VIDEO BLOGS

AV Nation
AVSocial 22
Secret Agent PR With
Amanda Roe Discussing
TLUX Pre-Launch
more

SoundCloud
Convergent Tech Discussion

Corey Moss Talks Enterprise Connect With Revolabs'
Randy Lee
more

AV Network
AV/IT Weekly Update
Justin O'Connor Explores LynTec
more

Convergent AV
The AV Life
Featuring Biamp's
Shell Hafner
more

UPCOMING EVENTS

ISC West
April 5-7
Las Vegas
more

NAB 2017
April 24-27
Las Vegas
more

InfoComm 2017
June 14-16
Orlando, Florida
more

InGear will be at these shows and would welcome an opportunity to meet with you for a no-obligation consultation
about your marketing plans and how we can help. Click here to book your meeting with InGear now.

AV_Buzz Highlights is the monthly edition of the @AV_Buzz Twitter feed, sponsored by InGear. To learn more about how we're helping our clients stand out from the crowd, please email InGear President, Veronica Esbona, at veronica@ingearpr.com, or call +1 954-392-6990. Visit InGear on the Web at www.ingearpr.com.

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