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Welcome to the monthly edition of AV_Buzz — a collection of curated news you can use from InGear.
TIP OF THE MONTH
Pushing the Boat Out — Five Tips for Launching a Product at InfoComm 2017
It’s April, and InfoComm looms large on the horizon. It’s prom for the pro/AV community, and everyone is getting ready to debut new products. Every company has put blood, sweat, and tears into every new solution, weathering delays, rebrands, and a million other details until the final product is ready to go. Now it’s time for the new product's grand entrance. What’s the best way to make that big splash at the show?
Every trade pub is going to have two to three InfoComm issues — most likely, a preview, at-show, and/or a wrap-up edition — each with their own unique requirements, deadlines, and restrictions. Your goal should be to get your product as much ink (or pixels, depending on format) as possible in as many places as you can.
Here are five quick tips that will position your product to get the attention it deserves at the big show.
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InGear will be at InfoComm and would welcome an opportunity to meet with you for a no-obligation consultation
AV_Buzz Highlights is the monthly edition of the @AV_Buzz Twitter feed, sponsored by InGear. To learn more about how we're helping our clients stand out from the crowd,
please email InGear President, Veronica Esbona, at firstname.lastname@example.org, or call +1 954-392-6990. Visit InGear on the Web at www.ingearpr.com.
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