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Welcome to the monthly edition of AV_Buzz — a collection of curated news you can use from InGear.
TIP OF THE MONTH
Keep Your Messaging Simple
I have a riddle for you: What has four letters, sometimes nine letters, but never has five letters? Do you know? It’s actually quite simple…
What has four letters;
See, the answer was right there; almost obvious once you know the secret — and that’s how your marketing messaging should be. Don’t complicate things for your customers. Give them the answers they seek by spelling it out for them, right up front.
How can you do this?
See the situation from your customers’ points of view. What is it that they need? Why do they need it?
Once those questions are answered, compose your message in a language your customers will understand. Be precise. Target your audience’s individual challenges, then craft your message to demonstrate how your product can alleviate those pain points. Show them that the answer to their riddle is right in front of them.
If you don’t, what you’ll find is that your customers will sometimes figure out what you’re offering. But you will never reach them all if you don’t provide them with the answers.
Your marketing message should be simple, and InGear is here to help you craft that messaging.
NEW PRODUCTS ON THE MARKET
InGear will be at CEDIA and LDI, and would welcome an opportunity to meet with you for a no-obligation consultation
AV_Buzz Highlights is the monthly edition of the @AV_Buzz Twitter feed, sponsored by InGear. To learn more about how we're helping our clients stand out from the crowd,
please email InGear President, Veronica Esbona, at email@example.com, or call +1 965-629-3302. Visit InGear on the Web at www.ingearpr.com.
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