If you are unable to view this email click here

Welcome to the monthly edition of AV_Buzz — a collection of curated news you can use from InGear.

TIP OF THE MONTH

Keep Your Messaging Simple

I have a riddle for you: What has four letters, sometimes nine letters, but never has five letters? Do you know? It’s actually quite simple…

What has four letters;
sometimes has nine letters;
and never has five letters.

See, the answer was right there; almost obvious once you know the secret — and that’s how your marketing messaging should be. Don’t complicate things for your customers. Give them the answers they seek by spelling it out for them, right up front.

How can you do this?

See the situation from your customers’ points of view. What is it that they need? Why do they need it?

Once those questions are answered, compose your message in a language your customers will understand. Be precise. Target your audience’s individual challenges, then craft your message to demonstrate how your product can alleviate those pain points. Show them that the answer to their riddle is right in front of them.

If you don’t, what you’ll find is that your customers will sometimes figure out what you’re offering. But you will never reach them all if you don’t provide them with the answers.

Your marketing message should be simple, and InGear is here to help you craft that messaging.

THOUGHT LEADERSHIP

Residential Systems
How to Maintain Growth in a Slow Economy — Brian Good, VP of Sales and Marketing, iPoint
more

Commercial Integrator
Made in the U.S.A. — 12 Companies That Manufacture
in America — Ed Qualls, President, Just Add Power
more

Residential Systems
How to Roadmap your RMR
— Execs From Wisdom Audio, iPoint, and Just Add Power Weigh in
more

CE Pro
On Eve of Apex Launch, RTI ‘Stepping Up to Support Dealers’ — RTI CEO Ed McConaghay
more

NEW PRODUCTS ON THE MARKET

Hiddenwires
RTI Releases Integration Designer APEX Software
more

rAVe
BenQ Launches 4K Collaboration Boards
more

TechDecisions
Middle Atlantic Launches its First Conference Table Line at InfoComm 2017
more

AV Magazine
Revolabs CS-700 Supporting the Huddle Room Layperson
more

PRODUCT REVIEWS

Digital Trends
Review of BenQ’s EX3200R Gaming Monitor — it’s an Editor’s Choice
more

Popular Mechanics
The Ultimate Backyard Movie Setup With BenQ’s HT1070
more

IGN
Smooth Operator — Zowie Celeritas II Review
more

Pro Moviemaker
BenQ’s SW320 Pro 32” LCD Scores High
more

AWARD WINS

AV Technology
Best of Show,
InfoComm 2017

LynTec, Middle Atlantic, Just Add Power, Revolabs, and BenQ Named as Winners
more

AV Magazine
AV Awards 2017
VITEC Shortlisted for Sacramento Kings Golden
1 Arena
more

rAVe
Best of InfoComm 2017
Middle Atlantic’s T5 and Yamaha/Revolabs CS-700
Take Home Honors
more

Commercial Integrator
BEST Awards
LynTec, Middle Atlantic, and Biamp Among BEST of 2017
more

UPCOMING EVENTS

CEDIA 2017
Sept. 7-9
San Diego, California
more

LDI 2017
Nov. 13-19
Las Vegas, Nevada
more

InGear will be at CEDIA and LDI, and would welcome an opportunity to meet with you for a no-obligation consultation
about your marketing plans and how we can help. Click here to book your meeting with InGear now.

AV_Buzz Highlights is the monthly edition of the @AV_Buzz Twitter feed, sponsored by InGear. To learn more about how we're helping our clients stand out from the crowd, please email InGear President, Veronica Esbona, at veronica@ingearpr.com, or call +1 965-629-3302. Visit InGear on the Web at www.ingearpr.com.

Media Relations • Content Marketing • Social Media Strategy • Brand Development

Unsubscribe