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Welcome to the monthly edition of AV_Buzz — a collection of curated audio video industry and consumer technology news you can use from InGear.
TIP OF THE MONTH
Podcasting Is the Next Great Marketing Tool
Podcasting is a growing medium, and a great way for a company to tell its story. Edison Research shows that 11% more Americans listened to podcasts in 2016 when compared to the prior year. In addition, over 110 million Americans listened to a podcast at least once in 2016, and 67 million Americans listen to at least one podcast a month. The biggest contributor to this uptick has been phones and tablets, which make content more readily available and are the preferred device for consumption, with two-thirds of podcasts being accessed through those devices.
For companies looking to broaden their reach, answer questions, and give their customers more of an inside voice and wealth of information, podcasting is the next content vein to tap. That’s something tech monolith Google understood when it moved into this space last month with its release of Google Podcast. The new app has already racked up more than 500,000 active podcasts, and Google is amping up subscribers by adding podcasts into its search results. This means there’s even more reason to focus on SEO terms.
Companies must prepare their marketing efforts for this new reality. Here’s how to launch a podcast and have it stand out:
InGear will be at all of these events and would welcome an opportunity to meet with you for a no-obligation consultation about your marketing plans and how we can help. Click here to book your meeting with InGear now.
AV_Buzz Highlights is the monthly edition of the @AV_Buzz Twitter feed, sponsored by InGear. To learn more about how we're helping our clients stand out from the crowd, please email InGear President, Veronica Esbona, at firstname.lastname@example.org, or call +1 954-392-6990. Visit InGear on the Web at www.ingearpr.com.
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