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Welcome to the monthly edition of AV_Buzz — a collection of curated audio video industry and consumer technology news you can use from InGear.

TIP OF THE MONTH

Brand Loyalty Isn’t for Sale
By Peggy Blaze-Lundgren, Account Director

According to the Forbes Agency Council, the Pareto Principle states that 80 percent of a company’s future revenue will come from 20 percent of its current customers, which is why it is so important to focus on building a loyal, repeat customer base. But in today’s hectic, distracted world, how can a company secure loyal customers?

Below are a few tips to build and maintain customer loyalty:

1. Connect with Customers
Good, bad, or ugly — companies should always listen to their customers’ feedback. Customers who believe they are being heard will feel more connected to your brand and evangelize it to potential new customers. Connect with customers on a consistent basis. After-sales communication is a critical element to establishing a long-term relationship. After all, a satisfied customer is a loyal customer. Conversely, if something does go awry, a great way to increase brand loyalty is to address the concerns quickly, efficiently, and above all, to the customer’s satisfaction.

2. Consistency to the Core
As business magnet Elizabeth Arden once said, “Repetition makes reputation and reputation makes customers.” Therefore, strive to consistently repeat your brand's messaging the same way every time, whether the medium is marketing, advertising or social media. Equally important is delivering a consistent level of quality products and services. Providing a level of quality that customers can count on will earn you their loyalty.

3. Anticipate Your Customers' Needs
Exceed your customers’ expectations by staying one step ahead of them. Anticipating what your customers might need — perhaps streamlining sales and ordering — before they even realize it and then going above and beyond expectations to provide it earns loyalty.

4. Practice Philanthropy
Scientific studies show that customers are more loyal to companies that embrace philanthropy as part of their core philosophy, as social goodwill increases the perceived quality of a product. But when donating money or volunteering time, don’t be a #humblebrag; instead let others tell your story, which will resonate with your customer.

5. Personalize to Provide Greater Value
Take the time to learn and truly understand your customers’ personas. What are their industry pain points? What do they want to know? And why do they like your product in the first place? Then use this information to create personalized marketing campaigns and to deliver what they want based on real needs. Personalizing your marketing efforts pays off in increased brand loyalty.

If you want to personalize your company’s marketing messages in order to build brand loyalty, InGear is here to help.

THOUGHT LEADERSHIP


Tech&Learning
BenQ’s Bob Wudeck Reveals the Dangers of Blue Light and How Schools Can Protect Kids’ Eyes
more

Technology Insider Group
Lindsay Bull of Luxul Explains Active vs. Passive Roaming Solutions in Wireless Networks
more

AVNation
RTI CEO Ed McConaghay Discusses Putting the Focus Where Your Customers Are
more

AWARDS


Technology Integrator
EXC!TE Awards
Luxul & Middle Atlantic Products
more

Residential Systems
Best of Show Awards at CEDIA
Just Add Power, Middle Atlantic Products, & RTI
more

Electronic House
Product of the Year

Luxul & Middle Atlantic Products
more

CLIENT HIGHLIGHTS


Tech&Learning
New Tools for Schools With BenQ & HoverCam
more

SVC Podcast
Uber ATG Conference Rooms Now Have Greater Usability, Featuring Biamp
more

AV Nation
Just Add Power Rocks
CEDIA 2018
more

PRODUCT HIGHLIGHTS


The Absolute Sound
Dynaudio Reaches New Heights With Completely Redesigned Confidence
High-End Speaker Range
more

InAVate
Yamaha Unified Communications’ YVC-200 Ships Worldwide
more

rAVe
Middle Atlantic SR Series Wall-Mounted Pivoting Rack Grants Space-Saving Flexibility to Oregon-Based Theatre
more

UPCOMING EVENTS


LDI
Oct. 19-21
Las Vegas, Nevada
more

CES 2019
Jan. 8-11
Las Vegas, Nevada
more

ISE 2019
Feb. 5-8
Amsterdam, Netherlands
more

InGear will be at all of these events, and would welcome an opportunity to meet with you for a no-obligation consultation about your marketing plans and how we can help. Click here to book your meeting with InGear now.

AV_Buzz Highlights is the monthly edition of the @AV_Buzz Twitter feed, sponsored by InGear. To learn more about how we're helping our clients stand out from the crowd, please email InGear President, Veronica Esbona, at veronica@ingearpr.com, or call +1 954-392-6990. Visit InGear on the Web at www.ingearpr.com.

Media Relations • Content Marketing • Social Media Strategy • Brand Development

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