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Welcome to the monthly edition of AV_Buzz — a collection of curated audio video industry and consumer technology news you can use from InGear.

TIP OF THE MONTH

Savvy Social Skills

By Joseph Lesieutre, Account Executive

When managing social media accounts and creating content, there are three key ways to improve the process to guarantee you are posting content relevant to your target market.

Create a Calendar: A calendar is the heart of successful social media management. While it’s tempting to skip it, a calendar not only helps you organize the type of posts you want and when to post them, but also keeps you consistent and connected to your audience. A common program like Excel is a great tool for this task. Set it up with columns for publishing date, social account and channel, topic, graphics, and links. With a system like this, all the relevant information to build a post is in one, easy-to-find place.

Go Back and Look at Your Past Posts: This might seem like an obvious step, but it reveals critical insight into your audience, the kind of content they enjoy, and what you should focus on for future posts. Take the time to discover what hashtags worked well, who liked and shared particular posts, and why a post might have performed better on one site versus another. When you answer these questions, you’re able to create more relevant, interesting posts that reach your target audience.

Visual Imagery: You want your posts to stop people from scrolling and the best way to do that is with visuals. When sharing photos or graphics, post ones that are visually relevant to your target audience. For example, for a home automation product photo, a consumer will likely want to see and understand how the product will improve their living space but an integrator will be more interested in the install and technical aspects of the product.

An organized and deliberate approach to social media can alleviate the stress and complexity of this part of your marketing message, and you might just find following the trends of each post fun and informative. But if you don't think you have time to “socialize,” then why not let InGear do it for you? We’re experts at the trade and can help you build your social brand message for Facebook, LinkedIn, Twitter, and Instagram!

If you’re interested in an in-person meeting to discuss our services, we’ll be at InfoComm 2019 in Orlando in June. Email veronica@ingearpr.com to set up a consultation, or just to say hi.

COMPANY NEWS


Commercial Integrator
LynTec Adds Drivers for Extron Controllers to RPC, RPCR, XPC, NPAC, and SC Solutions
more

InAVate
Middle Atlantic Strengthens Support for AV Standards Development
more

rAVe
Legrand AV Residential Solutions Sets Sights on the Smart Home at TecHomeX East 2019
more

THOUGHT LEADERSHIP


My Tech Decisions
Yamaha UC's Phil Marechal Discusses Simple Security Measures to Implement in Meeting Spaces
more

AV Nation
ResiWeek 171: Mergers & Muggles, Featuring BlackWire's Seth Johnson
more

IABM
Bannister Lake's Alain Savoie Shows off Chameleon at the 2019 NAB Show
more

NEW PARTNERSHIPS


InAVate APAC
VITEC Partners With Digistor in Australia and New Zealand
more

ProAVL MEA
VuWall Partners With Mindstec to Expand Distribution Globally
more

ChannelLife
Biamp Signs With A/NZ Distributor
more

CASE STUDIES


Commercial Integrator
HoverCam Teaching Stations Central to Tech-Enhanced Classrooms
more

SCN
Now Playing at The Lot Cinema: Just Add Power
more

Stage Directions
Artisan Center Theater Upgrades its Projection Capabilities With BenQ
more

UPCOMING EVENTS


InfoComm 2019
June 12-14
Orlando, Florida
more

ISTE 2019
June 23-26
Philadelphia, Pennsylvania
more

CEDIA Expo 2019
September 10-14
Denver, Colorado
more

InGear will be at all of these events, and would welcome an opportunity to meet with you for a no-obligation consultation about your marketing plans and how we can help. Click here to book your meeting with InGear now.

AV_Buzz Highlights is the monthly edition of the @AV_Buzz Twitter feed, sponsored by InGear. To learn more about how we're helping our clients stand out from the crowd, please email InGear President, Veronica Esbona, at veronica@ingearpr.com, or call +1 954-629-3302. Visit InGear on the Web at www.ingearpr.com.

Media Relations • Content Marketing • Social Media Strategy • Brand Development

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