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Welcome to the monthly edition of AV_Buzz — a collection of curated Pro AV industry and consumer technology news you can use from InGear.


Consistency Is Like a Good Cup of Joe

By Jessaca Gutierrez, Content Creator

I love Starbucks. I know exactly what I’m going to get every time I walk in (a vanilla flat white, by the way). Regardless of the location, the vibe, staff, and coffee are always the same. That consistency is what’s responsible for putting them in more than 30,626 locations worldwide.

The same philosophy applies to marketing: If you want to grow, you need to develop a consistent presence, especially in social media. Although social media is inexpensive and easy enough to get started, it’s an extremely valuable part of your brand presence that shouldn’t be rushed or cobbled together at a moment’s notice. Whether you’ve chosen Twitter, LinkedIn, Facebook, Instagram, or another platform as your marketing channel, the first step of consistency is developing a social media calendar, which is essentially your editorial game plan. It helps you to not only brainstorm and identify content, but also to determine when to post it. If you know what you’re going to post ahead of time, you won’t have to scramble to fill the slot, or worse, have nothing to post. All too often I see social media accounts that have gone stagnant, with weeks or months between posts. Think about what this tells a customer.

An editorial plan also allows you to create content consistency across channels. While you’re not going to post the exact same thing across all your social channels, the content should be similar in voice.

Throughout the year, your customers are always on the lookout to educate themselves on the brands and products that will solve their problems. The more they see of your company, the more interested they’ll be. And the more interested they are, well, you’ve just gone from lead generation to lead conversion. Time for a well-earned coffee break!

Need help taking your marketing to the next level and get noticed? Let InGear help.


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Vern Freedlander

AV Magazine
Get Them Off the Sofas and Into the Stands, With VITEC’s Joe Walsh

Technology Insider Group
Q&A With Legrand | AV's
Greg Andrews


Residential Systems
A Renaissance in Shading With Legrand | AV’s QMotion Brand

Commercial Integrator
New EVO Entertainment Multiplex Relies on Just Add Power to Immerse Moviegoers in AV

AVI Latino America
RTI: A Key Technology in the New Building of the PUCMM


The Chris Voss Show
Yamaha CS-700 AV Video Sound-Bar Conferencing System Review

Babbling Boolean
BenQ Instashow WDC10C Review

Tech & Learning
Hovercam Creates a More Immersive Classroom at
ISTE 2019


AV Network
Biamp Announces Acquisition of Community Loudspeakers and Apart Audio

CE Pro
BlackWire Designs Now Offers Scalable, Cloud-Based Access Control From ProDataKey

Lighting & Sound America
LynTec Expands Award-Winning RPC


CEDIA Expo 2019
September 10-14
Denver, Colorado

LDI 2019
November 22-24
Las Vegas, Nevada

CES 2020
January 7-10
Las Vegas, Nevada

InGear will be at all of these events and would welcome an opportunity to meet with you for a no-obligation consultation about your marketing plans and how we can help. Click here to book your meeting with InGear now.

AV_Buzz Highlights is the monthly edition of the @AV_Buzz Twitter feed, sponsored by InGear. To learn more about how we're helping our clients stand out from the crowd, please email InGear's president, Veronica Esbona, at veronica@ingearpr.com, or call +1 954-629-3302. Visit InGear on the Web at www.ingearpr.com.

Media Relations • Content Marketing • Social Media Strategy • Brand Development