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Welcome to the monthly edition of AV_Buzz — a collection of curated Pro AV industry and consumer technology news you can use from InGear.

TIP OF THE MONTH

And the Award Goes to…

By Jessaca Gutierrez, Content Creation Specialist

There’s no circle like the winner’s circle, and that’s a fact: A study done by the University of Western Ontario and Georgia Institute of Technology found that more than 600 quality corporate award winners had 37% more sales growth and 44% higher stock price returns than those without accolades. Getting that coveted award, however, demands more than just meeting the criteria and following entry instructions. When you enter an award, don’t just rehash spec sheets or the company mission. An award entry shines by telling the ingenuity and thoughtfulness that went into a product. Award-winning entries includes these elements:

  1. Tells a captivating and concise story about how the idea came to be and what it took to get there.

  2. Focuses on a problem it helps customers solve.

  3. Explains why it raises the bar on industry standards.

  4. Establishes how the solution is one of kind.

  5. Demonstrates results with noteworthy metrics.

Winning an award is great marketing vehicle and investment. From one award win, you not only stand to raise the company’s profile in the industry with multiple media mentions, but also build credibility with your customers. When they see industry award badges and mentions, they recognize it's a product that stands out from the pack.

Awards season for ISE is already beginning, but writing an award demands immense creativity that you may not have time for. If you’re eyeing an award, let InGear help. We love writing submissions because we don’t have to hold back our passion for telling a great story.

THOUGHT LEADERSHIP


Technology Insider Group
Maureen Talks With Kevin Luther of BlackWire Designs
more

AVNation
Luxul’s Mike Grubb on ResiWeek Episode 193:
Room To Dream
more

AV Magazine
Chris Fitzsimmons of Biamp — It’s Really All About Planning Ahead
more

CASE STUDIES


CE Pro
Legrand | AV — Big Sky Condo Doubles as Integrator Showroom
more

AVNetwork
Going All In: Just Add Power With BlackWire Support in Scottsdale Sports Bar
more

Worship AVL
Life Church Streams With VITEC
more

NEWS


Systems Integration Asia
RTI Names New CEO
more

Commercial Integrator
BenQ Wins CI Best Award for L953ST Short-Throw HDR Laser Projector
more

AV Magazine
Canadian Space Agency Selects VuWall Control
more

HOT PRODUCTS


ProSoundWeb
LynTec Debuts New RJ-45 Switch Sets
more

Broadcasting & Cable
Bannister Lake Elector Software Will Keep Canadians Informed for Upcoming Election Day Coverage
more

Harmony Central
Middle Atlantic — LundHalsey Premier Broadcast Consoles Now Available in the U.S.
more

UPCOMING EVENTS


LDI 2019
November 22-24
Las Vegas, Nevada
more

CES 2020
January 7-10
Las Vegas, Nevada
more

ISE 2020
February 11-14
Amsterdam, Netherlands
more

InGear will be at all of these events and would welcome an opportunity to meet with you for a no-obligation consultation about your marketing plans and how we can help. Click here to book your meeting with InGear now.

AV_Buzz Highlights is the monthly edition of the @AV_Buzz Twitter feed, sponsored by InGear. To learn more about how we're helping our clients stand out from the crowd, please email InGear's president, Veronica Esbona, at veronica@ingearpr.com, or call +1 954-629-3302. Visit InGear on the Web at www.ingearpr.com.

Media Relations • Content Marketing • Social Media Strategy • Brand Development

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