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Welcome to the monthly edition of AV_Buzz — a collection of curated Pro AV industry and consumer technology news you can use from InGear.

TIP OF THE MONTH

Sharpened Customer Service Gives Clients the Edge

By Joseph Lesieutre, Account Executive

Crucial to any successful marketing strategy is customer service. But it’s much more than just 365/24/7 tech support. Rather, it’s consistent interaction with customers at tradeshows; it’s the deep dive into customer hurdles to develop new products or services; or it may even include going on the job site during installation and setup. Whatever the features and benefits offered as part of the customer support package, they should be rolled into your overall company value proposition and marketing strategy, which tells customers how your products solve their problems, while strengthening brand loyalty.

To leverage your company's stellar customer service while gaining the edge on the competition, its essential to:

  • Bring in the team. Great customer service doesn’t come from just a single employee but from the whole team. Make sure everyone understands the story, products, and mission behind the brand. When it comes to developing marketing content, the story should be committed to heart.
  • Pay attention to the details. In today’s collaborative world, the ideas that flow during brainstorming sessions are inspirational, but the details are what pulls everything together. Know who’s doing what and understand which solutions solve what problems.

When it comes to applying this to your marketing message, the equation is simple: Innovation, plus customer support, plus consistent messaging, equals marketing results.

Here at InGear, we don’t just incorporate exceptional client service into our messaging, we also live it. You’ll find us at your tradeshow booth experiencing your gear up-close and talking to everyone for even more insight. We also attend your sponsored events and award ceremonies because we want to be the first to congratulate you on your accomplishments. If you’re looking for marketing results, let us help.

Ready to build a memorable brand and tell your unique story? Get in touch. InGear is a collective of passionate PR, social media, and creative content marketing experts and storytellers with a finger on the pulse of the commercial and residential AV industries as well as enterprise IT. We are tech obsessed and media savvy. We are InGear!

THOUGHT LEADERSHIP


AVNation
Previewing ISE 2020 With VITEC's Mark Rushton
more

AVNetwork
Road to ISE With Biamp's Joe Andrulis
more

Sixteen:Nine
Vernon Freedlander of Bannister Lake on the Role of Dynamic Data in Digital Signage
more

CASE STUDIES


Residential Systems
Nuvo: The Day the Music Fried
more

Systems Integration Asia
Just Add Power at Brisbane’s Luxurious Calile Hotel
more

Tech & Learning
Lafayette School Corporation Selects BenQ Interactive Flat Panel Technology
more

HOT PRODUCTS & NEWS


AV Magazine
VuWall Powers Video Walls in New LG Showrooms
more

Broadcasting & Cable
Bannister Lake Integrates MPEG-DASH Streaming Protocol Into Chameleon Data Aggregation Workflow
more

TWICE
Nowhere to Go But Up: WiCT 2020 Honorees Continue the Fight for Diversity in Tech
more

AWARD WINNERS


CTA™ Smart Home Division
Mark of Excellence Awards
at CES
Luxul’s ProWatch
more

CTA™ Smart Home Division
Mark of Excellence Awards
at CES

Vantage Controls HCL Systems
more

Residential Systems Picks Awards Winners for CES 2020
Vantage Controls EasyTouch Glass
more

UPCOMING EVENTS


ISE 2020
February 11-14
Amsterdam, Netherlands
more

NAB Show 2020
April 19-22
Las Vegas, Nevada
more

InfoComm 2020
June 17-19
Las Vegas, Nevada
more


InGear will be at all of these events and would welcome an opportunity to meet with you for a no-obligation consultation about your marketing plans and how we can help. Click here to book your meeting with InGear now.

AV_Buzz Highlights is the monthly edition of the @AV_Buzz Twitter feed, sponsored by InGear. To learn more about how we're helping our clients stand out from the crowd, please email InGear's president, Veronica Esbona, at veronica@ingearpr.com, or call +1 954-629-3302. Visit InGear on the Web at www.ingearpr.com.

Media Relations • Content Marketing • Social Media Strategy • Brand Development

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