2016 Blog Archive | InGear

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2016 Archive


Turning the Customer Experience Into an Effective Marketing Tool

Posted December 2016 by Peggy Blaze

Sure, Twitter campaigns are trendy, and viral videos can be fun. But according to Forbes.com, the number one trend driving marketing in 2017 will be an increased focus on the customer experience.

While it seems obvious that the customer should come first, that hasn’t always been the case. Now companies — or, more specifically, their marketing departments — are reevaluating the customer experience as a powerful new marketing tool. more

Four-Week Post-Show Challenge

Posted November 2016 by Peter Schuyler

While there is a “wow” factor to the big commercial tech at InfoComm, and the “I-want-that-in-my-house-right-now” factor of CEDIA, for me nothing stacks up against the fog machines, twirling lights, massive video walls, and the din of the thumping line arrays that is the three-day-long nightclub extravaganza of LDI. Where other tradeshows are creating an experience via what exhibitors are selling, LDI is a spectacular, real-time application of the technology and innovation that is the rental and staging industry.

It also comes four weeks before Thanksgiving, so the opportunity to capitalize on the post-show energy is limited. To ensure your message rises above the noise from LDI, try this four-week post-LDI challenge, before the tryptophan from turkey day kicks in. more

How to Start Using Facebook Live

Posted September 2016 by Veronica Esbona

We get a lot of questions about the impact of social media in the AV world and what the best tools are for success. Everyone understands that during an event or trade show, social media activites should be revved up, and Facebook Live is a great way to showcase video of press conferences, new product demonstrations, and other highlights. However, it can be hard to know where to start with this powerful social media tool and how to keep that momentum going after the event is over. So we’ve put together a free guide with info you can use right away. more

CEDIA 2016 Wrap-Up: The Future Is Voice Control

Posted September 2016 by Veronica Esbona

Another CEDIA — the biggest home technology showcase of the year — has come and gone. For our residential brands, CEDIA is an annual opportunity to present their latest innovations to the professionals that install their gear. And this year, the show didn’t disappoint. According to CEDIA, attendance topped just over 18,750 attendees, included over 500 exhibitors, 115 CEDIA training sessions, 13 CEDIA Talks, and six free CEDIA panel sessions. Judging by the chatter, it’s safe to say this year’s show was a success, with attendees energized about future opportunities and a positive industry outlook. more

Think Big

Posted August 2016 by Rachel Dwyer

The theme of this year’s CEDIA is "Think Big," but how can you apply this concept to your own work life? For starters, “let go of self-imposed limitations,” says Michael Port, motivational speaker and best-selling author of “The Think Big Manifesto.” Here are four of his best strategies to get started in thinking big. more

Turn Trade Show Leads Into Customers

Posted June 2016 by Peggy Blaze

You’ve returned from a trade show with a fist full of leads…but what’s next? How do you keep these potential clients interested and engaged in order to turn those leads into customers? Trade show follow up can be an all-consuming process that you most likely don't have the time or resources to do as effectively as you would like. That’s why one of the most successful ways to foster those leads is through a marketing automation platform. more

Five PR Tips to Get Ready for a Tradeshow

Posted April 2016 by Peter Schuyler

Without support, coordinating trade shows can be daunting. Here are five things that you can do in the weeks before the show doors open to ensure your experience is a success: more

The Value of Interactive Content

Posted March 2016 by Peggy Blaze

In almost every industry, marcom professionals are starting to replace traditional, static written marketing content with interactive content tools to fully engage and communicate with their customers. Dynamic content such as online quizzes, polls, and videos are being used to grab viewers’ attention and challenge audiences with newsworthy and salient topics. So how can interactive marketing benefit your business? It can be used to keep users engaged and stimulate native branding. more

To Rebrand or Not to Rebrand

Posted January 2016 by Veronica Esbona

January marked the New Year and with it came CES, which was the largest in history in terms of the increased number of exhibitors and attendees. A reported 2.47 million net square feet of exhibit space featured over 3,800 exhibitors with more than 170,000 industry professionals, including over 50,000 from outside the U.S. More than 6,000 members of the media were in attendance with social media momentum topping 1,278,870 mentions of the #CES2016 hashtag. The hottest tech on display included automotive technology, wearables, and virtual reality at what is clearly the largest technology show in the world. more


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