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2017 Archive

 

Keep Your Messaging Simple

Posted July, 2017 by Peggy Blaze

I have a riddle for you: What has four letters, sometimes nine letters, but never has five letters? Do you know? It’s actually quite simple…

what has four letters;
sometimes has nine letters;
and never has five letters.

See, the answer was right there; almost obvious once you know the secret —and that’s how your marketing messaging should be. Don’t complicate things for your customers. Give them the answers they seek by spelling it out for them, right up front. more


5 Ways to Catch an Editor's Eye With Your Content

Posted May 2017 by Jessaca Gutierrez

InfoComm is fast approaching and never has your new product been more relevant in the media. But when you're drumming up product content for the press, resist the urge to just rehash your spec sheet. While spec sheets are a fast way to distribute key technical details, they rarely tell the full story behind the innovation that separates your product from the competition. Don't know where to begin? Here are five content ideas that are sure to grab headlines. more


Pushing the Boat Out — Five Tips for Launching a Product at InfoComm 2017

Posted April 2017 by Peter Schuyler

It's April, and InfoComm looms large on the horizon. It's prom for the pro/AV community, and everyone is getting ready to debut new products. Every company has put blood, sweat, and tears into every new solution, weathering delays, rebrands, and a million other details until the final product is ready to go. Now it's time for the new product's grand entrance. What's the best way to make that big splash at the show? more



Going Viral With a Plan

Posted March 30, 2017 by Peggy Blaze

If a picture is worth a thousand words, how much is a video worth? Millions, if it goes viral. But is viral success determined by planning, or is it just a matter of luck? Luck certainly never hurts, but when posting a video there are some steps you can take to improve the chances of it going viral. more





SEO and the Power of Numbers

Posted March 2017 by Veronica Esbona

Earlier this week we used some of our simple search engine techniques to help a new client understand why it wasn't coming up very high in search results compared to its competitors. As part of this process we asked them for a list of five words or phrases that they'd really like to "own." On top of the list: the single word that best describes the client's product. more




ISE 2017 Recap

Posted February 2017 by Veronica Esbona

Another ISE has come and gone, and for the InGear team, the show represents one of the biggest events of the year. The beauty of ISE is that it combines both the pro AV and residential AV spaces, being a joint InfoComm and CEDIA tradeshow — the spaces that most of our clients play in. From a personal standpoint, I’ve been attending ISE since its second year in Brussels, and it’s been remarkable to see how it’s grown into the largest AV event in the world. more


Want to get into the home automation segment but don't know where to start?

Posted January 2017 by Susan Warren

When I was at ISC East, I noticed a lot of traditional security product companies that had been delivering traditional security products are now providing products to the home automation market and taking advantage of IoT. During the show a top level marketing person from a security products company started chatting with me about how her company might move into the home automation market. We had a great conversation and I decided to make a list of the top things to do to move into home automation. more

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