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Author Archive: Veronica Esbona



SEO and the Power of Numbers

Posted March 2017 by Veronica Esbona

Earlier this week we used some of our simple search engine techniques to help a new client understand why it wasn't coming up very high in search results compared to its competitors. As part of this process we asked them for a list of five words or phrases that they'd really like to "own." On top of the list: the single word that best describes the client's product. more

ISE 2017 Recap

Posted February 2017 by Veronica Esbona

Another ISE has come and gone, and for the InGear team, the show represents one of the biggest events of the year. The beauty of ISE is that it combines both the pro AV and residential AV spaces, being a joint InfoComm and CEDIA tradeshow — the spaces that most of our clients play in. From a personal standpoint, I’ve been attending ISE since its second year in Brussels, and it’s been remarkable to see how it’s grown into the largest AV event in the world. more

How to Start Using Facebook Live

Posted September 2016 by Veronica Esbona

We get a lot of questions about the impact of social media in the AV world and what the best tools are for success. Everyone understands that during an event or trade show, social media activites should be revved up, and Facebook Live is a great way to showcase video of press conferences, new product demonstrations, and other highlights. However, it can be hard to know where to start with this powerful social media tool and how to keep that momentum going after the event is over. So we’ve put together a free guide with info you can use right away. more

CEDIA 2016 Wrap-Up: The Future Is Voice Control

Posted September 2016 by Veronica Esbona

Another CEDIA — the biggest home technology showcase of the year — has come and gone. For our residential brands, CEDIA is an annual opportunity to present their latest innovations to the professionals that install their gear. And this year, the show didn’t disappoint. According to CEDIA, attendance topped just over 18,750 attendees, included over 500 exhibitors, 115 CEDIA training sessions, 13 CEDIA Talks, and six free CEDIA panel sessions. Judging by the chatter, it’s safe to say this year’s show was a success, with attendees energized about future opportunities and a positive industry outlook. more

To Rebrand or Not to Rebrand

Posted January 2016 by Veronica Esbona

January marked the New Year and with it came CES, which was the largest in history in terms of the increased number of exhibitors and attendees. A reported 2.47 million net square feet of exhibit space featured over 3,800 exhibitors with more than 170,000 industry professionals, including over 50,000 from outside the U.S. More than 6,000 members of the media were in attendance with social media momentum topping 1,278,870 mentions of the #CES2016 hashtag. The hottest tech on display included automotive technology, wearables, and virtual reality at what is clearly the largest technology show in the world. more

Fail to Plan, Plan to Fail

Posted September 2015 by Veronica Esbona

Fall is here! There’s a lot to look forward to, like the changing of the leaves, crisp air, comfy sweatshirts, and the latest in scarf fashion (for some of you, not for us Floridians). In our world, Q4 is a time to start evaluating how our marketing initiatives have performed throughout the year. more


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