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5 Ways to Catch an Editor's Eye With Your Content

Posted May 2017 by Jessaca Gutierrez

InfoComm is fast approaching and never has your new product been more relevant in the media. But when you're drumming up product content for the press, resist the urge to just rehash your spec sheet. While spec sheets are a fast way to distribute key technical details, they rarely tell the full story behind the innovation that separates your product from the competition. Don't know where to begin? Here are five content ideas that are sure to grab headlines. more


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