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Author Archive: Jessaca Gutierrez



Is Your Content Ready for the AVIXA Era?

Posted September 2017 by Jessaca Gutierrez

It’s been a whirlwind of a month! With record-breaking attendance, CEDIA 2017 brought us innovations as far as the eye could see — from deeper integration and intelligence between devices and our personal lives, to voice control solutions that look promising for seamless home automation experiences and the widening of the 4K display and projector market at both ends of the budget spectrum. more

5 Ways to Catch an Editor's Eye With Your Content

Posted May 2017 by Jessaca Gutierrez

InfoComm is fast approaching and never has your new product been more relevant in the media. But when you're drumming up product content for the press, resist the urge to just rehash your spec sheet. While spec sheets are a fast way to distribute key technical details, they rarely tell the full story behind the innovation that separates your product from the competition. Don't know where to begin? Here are five content ideas that are sure to grab headlines. more


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