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Pushing the Boat Out — Five Tips for Launching a Product at InfoComm 2017

Posted April 2017 by Peter Schuyler

It's April, and InfoComm looms large on the horizon. It's prom for the pro/AV community, and everyone is getting ready to debut new products. Every company has put blood, sweat, and tears into every new solution, weathering delays, rebrands, and a million other details until the final product is ready to go. Now it's time for the new product's grand entrance. What's the best way to make that big splash at the show? more



Four-Week Post-Show Challenge

Posted November 2016 by Peter Schuyler

While there is a “wow” factor to the big commercial tech at InfoComm, and the “I-want-that-in-my-house-right-now” factor of CEDIA, for me nothing stacks up against the fog machines, twirling lights, massive video walls, and the din of the thumping line arrays that is the three-day-long nightclub extravaganza of LDI. Where other tradeshows are creating an experience via what exhibitors are selling, LDI is a spectacular, real-time application of the technology and innovation that is the rental and staging industry.

It also comes four weeks before Thanksgiving, so the opportunity to capitalize on the post-show energy is limited. To ensure your message rises above the noise from LDI, try this four-week post-LDI challenge, before the tryptophan from turkey day kicks in. more


Five PR Tips to Get Ready for a Tradeshow

Posted April 2016 by Peter Schuyler

Without support, coordinating trade shows can be daunting. Here are five things that you can do in the weeks before the show doors open to ensure your experience is a success: more





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