Freshen Up Your Blog Posts
Posted August 2015 by Peggy Blaze
Blogging has long been a key element to any organization's successful social media strategy. The primary advantage of blogging is timeliness — when executed well, uploaded blog content is relevant, engaging and is one of the best tools to drive traffic to your site. Tapping experts from your organization to post blogs encourages thought leadership, while ensuring fresh content, new perspectives and organizational camaraderie. Over time, blogs have evolved to include multimedia; in fact the most effective blogs not only include compelling content but also incorporate videos and photos. A well-crafted and planned blogging calendar can strengthen your organization's reputation, position company executives as industry innovators and build customer rapport.