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Going Viral With a Plan

Posted March 30, 2017 by Peggy Blaze

If a picture is worth a thousand words, how much is a video worth? Millions, if it goes viral. But is viral success determined by planning, or is it just a matter of luck? Luck certainly never hurts, but when posting a video there are some steps you can take to improve the chances of it going viral.

Shorter, High-quality Videos Prevail
You only have a small window of opportunity to grab a viewer's attention, so keep your video to less than two minutes. Shorter videos shot in high quality attract the most views, likes, and comments.

Content Is King
If it isn't interesting, it won't last. Your audience is looking for up-to-date information, new and improved products, and more productive ways to work. The more interesting and informative your video content is, the more likely it will be shared.

Place Keywords in the Title and Description
Search engines can't read video content, so it is up to you to include keywords typically used by your target audience in the video's title, and in a short and dynamic description of the video.

Post Your Video on Monday or Tuesday
People are consuming more video and news content during the work week, and by posting your content early, you're giving your audience a whole week to see your content and for it to gain momentum.

Make Your Video Easy to Share
Be certain the YouTube settings for your video allow for your viewers to easily comment, rate, and embed your video on their sites. At the same time, you should promote the video through your Facebook, Twitter, and other social network channels. Ask your employees to comment on the video as well. All of these promotion efforts will increase your video's search engine rankings.

Resources:
- Brown, Mark E. 4 Tips for Making Your YouTube Videos Go Viral. Retrieved from TalentZoo.com/beneath-the-brand
- Cheng, Karen X. (13.07.13) Dancing YouTube Sensation Karen Cheng's 10 Tips For Making Your Video Go Viral. Retrieved from    Fast Company
- Pozin, Ilya (14.08.07) 6 Qualities To Make Your Videos Go Viral. Retrieved from Forbes

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