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Four-Week Post-Show Challenge

Posted November 2016 by Peter Schuyler

While there is a “wow” factor to the big commercial tech at InfoComm, and the “I-want-that-in-my-house-right-now” factor of CEDIA, for me nothing stacks up against the fog machines, twirling lights, massive video walls, and the din of the thumping line arrays that is the three-day-long nightclub extravaganza of LDI. Where other tradeshows are creating an experience via what exhibitors are selling, LDI is a spectacular, real-time application of the technology and innovation that is the rental and staging industry.

It also comes four weeks before Thanksgiving, so the opportunity to capitalize on the post-show energy is limited. To ensure your message rises above the noise from LDI, try this four-week post-LDI challenge, before the tryptophan from turkey day kicks in.

  1. Week one — Identify your story. What was your big takeaway from the show? More leads, new ideas on emerging technology, an awesome product debut? Identify the one thing you want to be your post-show story, and write up an abstract.
  2. Week two — Pitch it. Every market has a dedicated press presence, and LDI covers quite a few. Whether your focus is live production, rental and staging, or houses of worship, there are magazines out there covering your market, and they are always looking for new material — especially closer to the holidays. Find a home for your story.
  3. Week three — Write the whole story. Then have it reviewed by someone you trust.
  4. Week four — Polish and submit. Be sure that the final draft is clear, concise, and ready for the world (plus an image wouldn’t hurt), and then submit to the editor.

If you’re not up for that challenge, you can always reach out to a dedicated Marcom agency. At InGear, we shine a light on our clients — getting their solutions in front of the press, targeting content to the thought leaders in the highly competitive verticals. We will be more than happy to help you meet this goal before, during, and after every show.

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