June 2016 Blog Entry | InGear

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Turn Trade Show Leads Into Customers

Posted June 2016 by Peggy Blaze

You’ve returned from a trade show with a fist full of leads…but what’s next? How do you keep these potential clients interested and engaged in order to turn those leads into customers? Trade show follow up can be an all-consuming process that you most likely don't have the time or resources to do as effectively as you would like. That’s why one of the most successful ways to foster those leads is through a marketing automation platform. Marketing automation is a software platform that automates repetitive, but necessary, tasks such as emails, social media, and other website actions, resulting in a consistent, timely, and accurate stream of communication to your customer base. Top companies all over the world use marketing automation to be more efficient and sell more, and are rewarded with increased efficiency and sales. With marketing automation you can send prospects a series of emails and videos that are highly targeted and useful to them, enabling you to see which emails really work and what your prospects are interested in, automatically.

With a marketing automation plan you can:

  • Automatically segment prospects based on their interests. When they click on an email link or fill in a form, the CRM / database automatically updates with their product interest, saving you time
  • Nurture prospects into sales-readiness. Sending a series of relevant information that your prospects crave, which will shorten your sales cycle
  • Identify what stage of the sales pipeline every prospect is in and what actions to next take
  • Ensure that you focus on the leads that are most prepared to buy
  • Alert you when someone wants a quote, demo, or sales call


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