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September 2017
It’s been a whirlwind of a month! With record-breaking attendance, CEDIA 2017 brought us innovations as far as the eye could see — from deeper integration and intelligence between devices and our personal lives, to voice control solutions that look promising for seamless home automation experiences and the widening of the 4K display and projector market at both ends of the budget spectrum. more


August 2017
First, I can’t believe a year has flown by and here we are heading to CEDIA 2017! In my CEDIA 2016 wrap-up, I wrote about voice control being everywhere as custom install companies were integrating with Amazon Alexa. This year, voice remains dominant, so let’s look at three top technologies we can expect at CEDIA 2017. more


June / July 2017
I have a riddle for you: What has four letters, sometimes nine letters, but never has five letters? Do you know? It’s actually quite simple… Click to view our Summer issue.


May 2017
InfoComm is fast approaching and never has your new product been more relevant in the media. But when you’re drumming up product content for the press, resist the urge to just rehash your spec sheet. While spec sheets are a fast way to distribute key technical details, they rarely tell the full story behind the innovation that separates your product from the competition. Don’t know where to begin? Here are five content ideas that are sure to grab headlines. more


April 2017
It’s April, and InfoComm looms large on the horizon. It’s prom for the pro/AV community, and everyone is getting ready to debut new products. Every company has put blood, sweat, and tears into every new solution, weathering delays, rebrands, and a million other details until the final product is ready to go. Now it’s time for the new product's grand entrance. What’s the best way to make that big splash at the show? more


March 2017
If a picture is worth a thousand words, how much is a video worth? Millions, if it goes viral. But is viral success determined by planning, or is it just a matter of luck? Luck certainly never hurts, but when posting a video there are some steps you can take to improve the chances of it going viral. more


February 2017
Another ISE has come and gone, and for the InGear team, the show represents one of the biggest events of the year. The beauty of ISE is that it combines both the pro AV and residential AV spaces, being a joint InfoComm and CEDIA tradeshow – the spaces that most of our clients play in. From a personal standpoint, I’ve been attending ISE since its second year in Brussels, and it’s been remarkable to see how it's grown into the largest AV event in the world. more


January 2017
Welcome to the new year. Now is a great time to set new goals around your content. You can start by taking time to read over your brand messaging and look for new ways to refresh your content. more


December 2016
Season's Greetings from your friends at InGear. Click to view our December issue.


November 2016
Sure, Twitter campaigns are trendy, and viral videos can be fun. But according to Forbes.com, the number one trend driving marketing in 2017 will be an increased focus on the customer experience. While it seems obvious that the customer should come first, that hasn’t always been the case. Now companies — or, more specifically, their marketing departments — are reevaluating the customer experience as a powerful new marketing tool. more


October 2016
While there is a “wow” factor to the big commercial tech at InfoComm, and the “I-want-that-in-my-house-right-now” factor of CEDIA, for me nothing stacks up against the fog machines, twirling lights, massive video walls, and the din of the thumping line arrays that is the three-day-long nightclub extravaganza of LDI. Where other tradeshows are creating an experience via what exhibitors are selling, LDI is a spectacular, real-time application of the technology and innovation that is the rental and staging industry. more


September 2016
Judging by the chatter during CEDIA, it's safe to say this year's show was a success, with attendees energized about future opportunities and a positive industry outlook. By far the biggest trend this year was voice control and integration. Professionally known as “voice as a user interface” (VUI), this technology is on the rise in the residential market thanks to Amazon's Echo, a hands-free speaker controlled by voice. Echo connects to Amazon's Alexa Voice Service, playing music and providing information, news, sports scores, weather, and more — instantly. But what's really interesting is that voice control is just as applicable to the pro AV space. Alexa dominated with several announcements by the big control players touting integration. Charlie Kindel, director of Alexa smart home automation at Amazon, delivered one of the keynote speeches, where he claimed VUI will be as disruptive as the internet! more


August 2016
The theme of this year’s CEDIA is “Think Big,” but how can you apply this concept to your own work life? For starters, “let go of self-imposed limitations,” says Michael Port, motivational speaker and best-selling author of “The Think Big Manifesto.” Here are four of his best strategies to get started in thinking big. more


July 2016
You’ve returned from InfoComm with a fist full of leads…but what’s next? How do you keep these potential clients interested and engaged in order to turn those leads into customers? Trade show follow up can be an all-consuming process that you most likely don't have the time or resources to do as effectively as you would like. That’s why one of the most successful ways to foster those leads is through a marketing automation platform. more


April 2016
We’re a little over a month away from the biggest commercial AV show of the year — InfoComm 2016. Here at InGear, the whole team looks forward to June with anticipation, ready to support our clients while they show off the best and brightest products in the industry. Without support though, InfoComm and large shows like it can seem like a daunting task. In this newsletter we share five things that you can do in the weeks before the doors open at InfoComm to ensure your experience is a success. more


March 2016
In almost every industry, marcom professionals are starting to replace traditional, static written marketing content with interactive content tools to fully engage and communicate with their customers. How can interactive marketing benefit your business? more


February 2016
The InGear team was on-site at ISE 2016, which has become the largest AV and systems integration show in the world. Wrapping up on Feb. 12 with a four-day agenda for the first time, ISE reported a final count of 65,686 registered attendees from 40 different countries, breaking all attendance records to date. more


January 2016
January marked the New Year and with it came CES, which was the largest in history in terms of the increased number of exhibitors and attendees. more


December 2015
For MarCom professionals, 2016 will be “The Year of the Live Video Stream.” Growing exponentially in popularity, live videos are fast, engaging, and often free via easy-to-use applications such as Periscope, Vine, and Meerkat. more


November 2015
The start of the holiday season is officially here, and this time of year often signals a slowdown in work production and a drop-off in marketing communications, but it shouldn't. more


October 2015
Want to make sure you stay connected to your leads now that the lights have come down on CEDIA? Peter Schuyler, one of the media relations and content marketing pros at InGear, takes you through the five things you need to do to maximize your post-show communications. more


SEPTEMBER 2015
Fall is here! There’s a lot to look forward to, like the changing of the leaves, crisp air, comfy sweatshirts, and the latest in scarf fashion (for some of you, not for us Floridians). In our world, Q4 is a time to start evaluating how our marketing initiatives have performed throughout the year. more


AUGUST 2015
Blogging has long been a key element to any organization's successful social media strategy. The primary advantage of blogging is timeliness — when executed well, uploaded blog content is relevant, engaging and is one of the best tools to drive traffic to your site. more


JUNE 2015
Content marketing consists of several pieces, one of the most important of them being thought leadership. Whether in the form of a contributed article, blog post, or speaking session at an industry event, thought leadership provides an opportunity to establish a brand's authority and expertise among its customers and peers. more


MAY 2015
Well-written reviews from industry press are worth their weight in gold; yet it is also important to understand the impact a negative review can bring. So, before you send a product out for review do your due diligence — research, select the right reviewer and know his or her style, likes and dislikes. more


APRIL 2015
There’s no shortage of industry award opportunities so take a look at what your biggest push should be, build a calendar of relevant awards and deadlines, and set a small budget aside to cover for paid opps. more


MARCH 2015
ISE 2015 wrap up, notiable stores, award recognitions, and time to get ready for InfoComm 2015. more


FEBRUARY 2015
Maximizing our clients' tradeshow investment is an area we excel at. The PR machine starts well before an event with a results-driven strategy tailored to make our clients stand out amid a sea of exhibitors. We build buzz with news announcements, HTMLs, and media briefings ahead of the event, all while prebooking press meetings to ensure your news gets covered in the Show Daily and in the various blogs and publications covering the event. more

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