Media Relations and Content Marketing | InGear

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A Strategic, Consistent Integrated Marketing Effort That Will Help You Sell More Products

We work with innovative, tech-savvy companies that develop cool products and love talking about them. Our job is to help them do that in a way that not only reaches the people who make the buying decisions, but leaves them saying, “Sign me up!” Who are these people? Custom installers and integrators of pro A/V and home theater gear, and secondarily, consumer enthusiasts.

When you're an InGear client, we're always on the lookout for opportunities to tell your story and influence buyers. And when we see them, we go after them with expertise, aplomb, and dogged determination. You get seasoned strategists, well-connected media relations experts, and accomplished writers who understand the art and science of content marketing, and they're all here to ensure that you harness the power of positive media coverage.

Services List

Specific examples of things we do for clients:

  • All types of press releases
  • Contributed articles about new products, user stories, and industry trends
  • Event planning, such as press conferences and speaking opportunities
  • Media relations
  • Scheduling of press meetings at trade shows
  • Press tour coordination
  • Product reviews, including placement and monitoring
  • Buyers guides, award nominations, directory listings, and product placement
  • User stories and case studies that establish the client as a thought leader in its category
  • Securing editorial opportunities, such as tech “how to” articles
  • Securing speaking appearances
  • Social media campaign management

Markets We Serve

InGear's clients are principally manufacturers of professional audio/video and home theater gear, including:

  • Projectors
  • Projection systems
  • Digital connectivity
  • Power management and protection
  • Wireless conferencing
  • GUI design
  • Control and automation
  • Lighting control
  • Digital signage
  • Media servers
  • Streaming solutions
  • Video distribution
  • Gaming monitors

Our clients' customers are installers and designers for:

  • Corporate A/V (boardrooms, etc.)
  • Educational institutions
  • Houses of worship
  • Hotels and resorts
  • Hospitals
  • Trade shows
  • Any kind of public venue where digital signage is needed
  • Homeowners looking to add A/V equipment to simplify their lifestyles in their homes